Custom Built Stands vs Shell Scheme – Which Is Better For You?

Custom Built Stands vs Shell Scheme – Which Is Better For You?

by Mike W

Whether you’re a first-time exhibitor or someone of a dab hand, you always want to stand out at a show. Fortunately, with a little imagination and a clear understanding of what you want, you can stand out from your competitors. However, the reams of terminology and never-ending options for exhibition stand designs can be pretty daunting. Below, we discuss shell scheme packages vs. custom built options.

Shell Scheme Packages

Typically, show organisers offer exhibitors either a shell scheme package or just the exhibition stand space.

The shell scheme packages are rows of stands that are pre-erected. All you have to do is show up and decorate the stand to your preferences. Just the space means you literally get an area of floor space and you must provide everything, including custom built exhibition stands.

Whichever option you choose, you must always remember to ask about contractor services, such as power and telephone.

How Can You Stand Out at a Show?

As you know, every inch of space counts on a show floor. Regardless of how big or small your exhibit area is, you have to make an impact and make sure your brand and offering shine. Promoting and marketing your brand can be difficult and time-consuming, and exhibiting is really no exception. So, you need to figure out how to make an impact and stand out above your competitors. Typically, a custom stand can help you do just that.

What Makes a Quality Stand Stand Out?

A quality exhibition stand will stand out based on looks, design, and the ability to create engagement amongst attendees. They serve as a one-stop destination to engage with passers-by and inform them of your offering.

Going the Traditional Route

If you have a relatively small area to exhibit in and you don’t quite know how to transform the space into a welcoming, vibrant section, there are various options to go for. The most traditional route is a shell scheme option. You’ll get the space with carpet, walls, lighting and a simple board with your company’s name on it. It’s completely straight forward.

While it’s a blank canvas, you’re still going to have to hire things like display units and furniture. It’s a very generic canvas that might not make you stand out amongst the sea of exhibitors.

What’s the Alternative?

The alternative is to create your very own, unique and custom module exhibition stand. These usually come with an all-inclusive service and are designed to meet your unique specifications and needs. Custom stands will include everything you need to stand out, such as:

  • Counters
  • Flooring
  • Lighting
  • Furniture
  • AV equipment
  • Any graphics you require

A custom stand is your chance to let your imagination run wild and make your brand truly stand out. It’s a way to ensure you’ll get seen before your competition. You can have a stand designed that’s engaging and inviting, and sure to encourage an interactive atmosphere to ensure you collect those leads and close those deals.

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