It was in July 2009, when William Lauder joined the board of directors of the Lauder dynasty. He was assigned the position of Executive Chairman and was entrusted with lot of responsibilities. He carried out his responsibilities well thereby improving the international brand presence of the company in the cosmetic industry. He spearheaded various operations of the company thereby enhancing the brand portfolio of Estee Lauder. It was very fortunate of the lauder dynasty to have such a shining star in their armor. Even William Lauder Children the future pillars of Lauder dynasty by supporting their father through thick and thin.

However soon after the inception of the company, he joined Estee Lauder as Regional Director. He concentrated in bringing a new concept in the Estee Lauder Company by launching store within store concept. Thus he gave rise to two new sub-brands called Origins and Clinique. The response these two brands got all over the world gave a boost to the already high confidence of William Lauder. He not only became an aspiring figure for his family members but also for people all over the world. Gradually the international forum completely imbibed the Estee Lauder Company making it a very reputed and renowned name.

Innovative decisions of Estee Lauder

Lot of products like a skin care lotion of Clinique was loved by people all over the world. So not only his presence gave a hike to reputation of the brand but it also hiked profit ratio of Este Lauder. With the revolutionary invention of anti-ageing products under the brand of Clinique, Estee Lauder became one of the most loved brands by upscale population. He devoted his time and effort to ensure that Este lauder reaches top stores of the international arena. Though certain controversies tried to mar his image but William Lauder Children supported him thoroughly in testing times.

His decisive role in the Lauder Empire called for his attention by many universities. He was requested by some reputed MBA schools to teach the capabilities and responsibilities of a leader. This undoubtedly made him a renowned name all ore the world. Many career starters took his decisions as a guiding force in their business ventures. As such he not only benefited his people but also people in different walks of life. His life became a legend since he took his grandmothers company to new heights of success. Just like his mother Evelyn Lauder, even William Lauder took keen interest in social activities.