In any retailer locations, windows display is often considered as one of the most important and it is also highly controllable. We could decide what we want to put in the windows display. Windows displays should be able to communicate our price point, style and brand. Windows displays must be highly exciting and seductive. They need to be able to stimulate our emotional stimulus and evoke our all five sense. Good store windows should be able to bring enough excitement. We should make windows displays as entertaining as possible to pedestrians. It should be able to communicate to people about products that we are offering to them. Sellers should be aware of how they can exploit the real potential of windows displays. They are important for our image building process, so we should take advantage of their enormous potential. As an example, we should follow the latest trend and use themes that are the most relevant to the time of the year. If we want to show to people about the cutting-edge capability of our store, we could also do that. It means that we can put high-tech items in the store windows to keep people interested with what we have in the store. Using seasonal theme is a good inspiration on how we should design the windows display.

Holiday themes can also be used when designing windows displays. In any country, there are at least a dozen of holiday themes that can be used by store owners to design the windows displays. We should also consider putting the newest and latest products in the windows displays. This will generate interest among potential buyers. If we are selling latest electronic devices, it is a good idea to show only a mock-up or replica of the product, so we will be able to deter theft. Regardless of what products we put in the windows displays, we should make sure that they are incredibly interesting for consumers and they will be eager to buy.

When designing the windows displays, we should emphasize on balance. Asymmetrical design could be a bad thing, because consumers will easily see that. They will assume that we are not professional enough. It is also important to avoid making the windows display look cluttered and bulky. The color that we incorporate in the windows displays should also be well selected. Colors could set the mood in our windows displays and add specific feelings. The right kind of color could make our windows displays look trendy or appropriate. It is important to study the available color palette to make sure that we choose the best colors. Additionally, make sure that in-store cardboard displays and fixtures match the color palette in the window as well.

Windows displays should also have the appropriate focal point. In general, focul point is the main emphasis of the windows displays. It is often our primary products and we should make sure that people spend more time examining our focal point. Lighting should be appropriate, so they will create the kind of ambience that we want. Focus lights could accentuate our focal point. Other factors that we need to consider include brightness, hues and angle of the light.