Marketers compete with one another and consumers could be overwhelmed with so many marketing materials. This will cause them to ignore our marketing messages. In this case, we should make sure that marketing material is able to make good first impression. People could ignore our marketing materials when there’s nothing stand out when they glance quickly. We should perform the glance test, by putting our marketing materials among competitor’s materials. If people are interested with our marketing materials, then we have a good overall design. It can be quite tricky to define the right design, we should be able to complete that. We should be able to focus on the images, photos, white space, color palette and the overall layout. We should be objective and be critical with our own marketing materials.
It is also important to learn from the marketing materials of our competitors. We should be able to gather marketing materials in trade shows, shopping malls and other marketing events, We should use enough objectivity to rate our marketing materials compared to others. We should be honest if our marketing material isn’t sufficient in generating enough interest. We should be able to find images in search engines about interesting and creative marketing material designs that stand out. After implementing the right kind of design, we should be able to pit our marketing materials against the design of others. Prospects and clients should be asked directly about what they think regarding our marketing materials. First-impression test is important to make sure that there’s a bigger opportunity for consumers to pick up marketing materials.
During the first-impression test, we should limit the duration of the test period; so we would only rely on their instant perception that doesn’t require any thinking process. After the test, we should ask the first thing that the participants think when they see our marketing materials. The most important thing is that we understand their thought process, so we will be able to make improvement with our marketing materials. We should get their opinions in greater detail, so we will be able to make sure that it will be helpful. So, we should obtain the opionion while we can do that. There are elements of positive first impression that are unique for each industry. First-impression is among the first things that we should consider when we design the marketing materials. It is important that we evaluate them properly after making the real changes.
Good first impression can be achieved through excellent implementation of business graphics. By using the right kind of graphics, our marketing materials will be noticed. We should be able leave a lasting impression if we want to be known in the business world. There are consultants that help us to improve the marketing presence. Good marketing material should allow us to connect continuously with the target market. Our marketing tools should be effective, clean and bold. This will ensure that we will have better sales, due to better recognition in the market.